Gingerland at Maremagnum

Imagine creating a gingerbread village in a shopping center... but doing it with 1,000 kg of recyclable cardboard. Light, resistant, and with a story behind it.

We imagine it. And we do it. That's how GINGERLAND was born.

A gingerbread village with a special protagonist: Gio, a cookie that was almost thrown away but found its second chance here. A simple way to remember that many materials can have another life.

From December 5th to January 5th, Gingerland will be at Maremagnum, bringing the importance of reusing and rethinking our consumption closer to families.

The project has been created with FSC® certified technical cardboard, 70% recycled material, and a process that generates less than 5% waste. And when the campaign ends, everything will go back into the recycling cycle. A complete circle.

Gingerland is not just for Christmas:

• It is responsible design.

• It is a circular economy.

• It demonstrates that sustainability can also excite.

Being part of this project, within Klépierre's commitment to Act4Good, is choosing a more conscious and creative Christmas.

This year, at Maremagnum, Christmas is not just seen. It is lived.

Here is Gio's story: https://www.youtube.com/watch?v=E-qjGhKCitU

And here are the schedules:  https://maremagnum.klepierre.es/eventos-noticias/navidad-generica