I Forum of the La Rambla Observatory "La Rambla keeps adding up"

Amics de La Rambla is organizing the first edition of the La Rambla Observatory Forum, which will take place on Thursday, July 2, from 9 a.m. to 2 p.m., in the auditorium of the CSIC Researchers' Residence (Carrer de l'Hospital, 64).

The completion of the La Rambla renovation, scheduled for February next year, is much more than a facelift. It represents a milestone in the city's history and a unique opportunity to highlight, to the citizens of Barcelona and the rest of the world, everything that La Rambla offers today and everything it can become in the coming years.

In this first edition of the Rambla Observatory Forum, we invite you to (re)discover the wide and diverse cultural offering of La Rambla-which attracts tens of thousands of Barcelonians every year-and to let yourself be surprised and inspired by everything that is yet to come.

New projects and unique initiatives will undoubtedly strengthen this iconic boulevard as the city's main cultural axis.

We also want to share with you the projects and efforts that, within a framework of public-private collaboration, must make it possible for La Rambla-the main window through which Barcelona opens to the world-to once again become truly a city space.

A space where tourist activity is integrated into a model of coexistence compatible with daily life, strolling, culture, and civic use; where the most emblematic places, establishments, and businesses become, through their products, services, and experiences, more attractive and welcoming for those of us who live in Barcelona; and where, through pioneering digital presence, we can share with the rest of the world the La Rambla we want.

LA RAMBLA SEGUEIX SUMANT

+ Cultura + Qualitat + Diversitat + Innovació

I Fòrum de l’Observatori Rambla, 2 de juliol

09.00-09.30 Recepció participants

09.30-09.45 Benvinguda

Lluís Calvo (director de la Residència d’Investigadors)

Àlex Balletbó, president d’Amics de La Rambla

Ivan Pera, Comissionat pel Pacte per Ciutat Vella de l’Ajuntament de Barcelona0

9.45-11.15 TAULA RODONA. LA RAMBLA ÉS CULTURA

Toni Albaladejo, director del Teatre Poliorama i vicepresident d’Amics de La Rambla

Guillem Mundet, director del Palau Güell, Patrimoni de la Humanitat

María Rosa Pérez, CEO del Tablao Flamenco Cordobés

Joan Mas, director del Jamboree

Marta Antuñano, responsable de l'Espai Moja. Agència Catalana del Patrimoni Cultural.

Cristina Duran,  FNAC Rambla. 

Modera: Roser Tiana, vicepresidenta d’Amics de La Rambla

11.15-11.40 Coffe Break

11:40-11:50 Saluitació

Albert Batlle. Regidor de Ciutat Vella

11.50-12.45 TAULA RODONA. LA NOVA RAMBLA: + CULTURA 

Liceu Mar, Salvador Alemany, president del Teatre del Liceu 

Teatre Principal, José María Trénor, promotor del Nou Teatre Principal

La Foneria, Marisol López , Departament de Cultura de la Generalitat de Catalunya

Teatre Capitol, Xavier Marcè, regidor de Cultura i Indústries Creatives de l’ajuntament de Barcelona.

Modera: Ángel Díaz, vicepresident d’Amics de La Rambla

12.50-13.50 TAULA RODONA. LA NOVA RAMBLA: + QUALITAT, + DIVERSITAT, + INNOVACIÓ

Mercat de la Boqueria, Jordi Mas, president de la Junta de Comerciants del mercat de la Boqueria i vocal d’Amics de La Rambla

Terrasses de La Rambla, Juanón Gaspart, empresari d’hostaleria i vicepresident d’Amics de La Rambla

Comerç de La Rambla, Amit Sharma, vocal d’Amics de La Rambla

La Rambla digital, Toni Mascaró, CEO d’eMascaró i vocal d’Amics de La Rambla

Modera: Andreu Puig, tresorer d’Amics de La Rambla

13.50- 13:55 Conclusións

Angel Díaz, vicepresident Amics de La Rambla

13:55 - 14.00 Cloenda

Àlex Balletbó, president d’Amics de La Rambla

El fòrum es podrà seguir per streaming a: 

https://youtube.com/live/rkJU77GIdKQ?feature=share