I Forum of the Observatori La Rambla "Renovation completed, Now +"

+ Culture + Quality + Diversity + Innovation

The completion of the renovation of La Rambla, scheduled for February next year, is much more than a facelift. It marks a milestone in the city's history and a unique opportunity to showcase, to the citizens of Barcelona and to the rest of the world, everything that La Rambla offers today and all it can become in the coming years.

In this first edition of the Forum of the La Rambla Observatory, we invite you to (re)discover the wide and diverse cultural offering of La Rambla-which attracts tens of thousands of Barcelona residents every year-and to let yourself be surprised and inspired by all that is yet to come.

New projects and unique initiatives will undoubtedly strengthen this universal promenade as the city's main cultural hub.

We also want to share with you the projects and efforts that, within a public-private collaboration framework, must make it possible for La Rambla-the main window that Barcelona opens to the world-to once again be fully a part of the city's public space.

A space where tourist activity is integrated into a model of coexistence compatible with daily life, strolling, culture, and civic use; where the most iconic places, establishments, and businesses become, through their products, services, and experiences, more attractive and welcoming for those living in Barcelona; and where, through a leading digital presence, we can share (it will be an active, not unidirectional process) and project to the rest of the world the La Rambla we want.

PROGRAM

9:00 a.m. Participants' reception

9:30 a.m. Welcome (by Àlex Balletbó, president of Amics de La Rambla, and Albert Batlle, city councillor for Ciutat Vella)

9:45 a.m. Round table. La Rambla is Culture. With the participation of Toni Albaladejo (Teatre Poliorama and vice president of Amics de La Rambla), Guillem Mundet (director Palau Güell), Enric García (director Barcelona Maritime Museum), María Rosa Pérez (CEO of Tablao Flamenco Cordobés), Joan Mas (director of Jamboree), Pablo Mola (director Fnac Rambles) and Roser Tiana (vice president of Amics de La Rambla).

11:45 a.m. Round table. The new Rambla: + culture. With the participation of Valentí Oviedo (director of Gran Teatre del Liceu), Jose María Trénor (promoter of the new Principal Theatre), Marisol López (director of Foneria), Xavier Marcè (city councillor for culture and creative industries of Barcelona City Council) and Àngel Díaz (vice president of Amics de La Rambla).

12:45 p.m. Round table: "The new Rambla: + Quality + Diversity + Innovation". Taking part: Jordi Mas (president of the Boqueria Merchants' Association), Amit Sharma (board member of Amics de La Rambla), Juanon Gaspart (vice president of Amics de La Rambla), Toni Mascaró (board member of Amics de La Rambla), and Andreu Puig (treasurer of Amics de La Rambla).

2:00 p.m. Closing