Opening of the exhibition Souvenir?

In collaboration with the Barcelona Design Week, we present the exhibition "Souvenir?", a reflection on the object of memory made by the students of ELISAVA. The inauguration will take place on Wednesday, October 8 at 6:30 p.m. and the exhibition can be visited until October 17.

This exhibition presents a collaboration between Amics de la Rambla and Elisava, Faculty of Design and Engineering of Barcelona (UVic-UCC) within the framework of the initiative "La Rambla Inventa and the subject "Project Context: Gift Collection", from the third year of the Degree in Design and Innovation.

"La Rambla Inventa" is part of the project "La Rambla, a new model of Urban Tourism 2023-2027", through which Amics de La Rambla wants to reflect on the tourism model of Barcelona and increase the esteem, connection, and knowledge that the local public has of its most (un)known street. La Rambla has always been, and wants to continue being, the platform to showcase the creative energies of the neighborhood. With this collaboration, Amics de La Rambla aims to propose a new souvenir object designed and conceived in Barcelona, created in the city and representing us.

21 young designers have rethought the concept of souvenir through Catalan cultural tradition, symbolism, narrative, and materiality as design drivers, generating a collection of objects for memory that reflect the essence and local authenticity of Barcelona, and particularly La Rambla. To enrich the design process and strengthen the connection with local craftsmanship, the participating students have worked with four artisans, who have provided their knowledge and resources to produce functional prototypes.

Simultaneously, a collective editorial piece has been developed where participants present their work accompanied by reflections on the key themes addressed in their projects.

This initiative stems from a pioneering public-private collaboration in the city, Amics de La Rambla, together with GetYourGuide, the leading online portal for experiences, the Barcelona City Council, and the Government of Catalonia, have promoted a series of activities to promote a change in the narrative of La Rambla. The project called "La Rambla, a new model of urban tourism" consists of seven lines of action for the period from 2023 to 2027 and has the same objective, strengthening the image of the promenade and returning La Rambla to the people of Barcelona.