New poster from the La Rambla posters collection
May 28th. 2025
The collection of posters on La Rambla is growing.
Friends of La Rambla has launched the fourth poster of the collection Posters of La Rambla, called Rambla de Barcelona.
The collection of Posters of La Rambla is part of the initiative “La Rambla Inventa”.
Regarding the fourth poster, designed by the artist Bestiola (Jordi Ferrándiz), a limited edition of 100 copies in A3 format and 200 copies in A5 format has been made. It is a four-color offset print on Tintoretto Geso paper of 250 gr. at GràfiquesG3. In addition to the poster, which is on sale for 35 euros the A3 version and 13 euros the A5 version, the design is also available in postcard format, for free distribution. New launches will be made periodically alternating works by recognized artists with students from the neighborhood design schools.
The collection of posters is available for sale on the Friends of La Rambla website, at the Wax Museum store and at the Barcelona Tourism Office, at the foot of the Columbus Monument.
This initiative arises from a pioneering public-private collaboration in the city, Friends of La Rambla, together with GetYourGuide, the main online platform for experiences, the Barcelona City Council, and the Generalitat de Catalunya, have promoted a series of activities to promote a change in the narrative on La Rambla. The project called "La Rambla, a new urban tourism model" consists of seven lines of action for the period from 2023 to 2027 and has the same objective, to strengthen the image of the promenade and return La Rambla to the people of Barcelona.
Postcards have been edited from the poster to publicize the project for free.
Jordi Ferrándiz - Bestiola
Jordi Ferrándiz is a Spanish illustrator and designer born in Barcelona, who studied graphic design at the Escola d'Arts Aplicades Llotja (1992-1997).
His designs and illustrations stand out for their vivid colors and the elegance of their shapes. He creates striking compositions with vibrant colors and impactful landscapes with influences from pop art.
He has collaborated for clients such as The New Yorker, L'Express, City and State NY, Grup 62, Fox Sports Advertising, Time, Circuit de Catalunya, Berkeley Law, ACG Media at ACG Global, Escribà Barcelona, Penguin Random House, Columna Edicions, FCG Ferrocarrils de Catalunya, Opera San Diego, Tusquets Editors, Texas Highways Magazine, University of Rhode Island, Deseret Mag, Diari ARA, among others. For all of them illustrating portraits and spots, posters, illustrating informative books and packaging, some of them awarded with Gold and Silver at the prestigious Pentawards.
Recently, his work has been selected for the 67th annual exhibition of the Society of Illustrators of New York and the book Soi128.
