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La Rambla Posters is a project by Friends of La Rambla that aims to create a new souvenir item, with the participation of the creative and artisanal fabric of the city. A souvenir item that better represents La Rambla and the city and recovers the charm of the poster art linked to Barcelona.
This initiative arises from a pioneering public-private collaboration in the city. Friends of La Rambla, together with GetYourGuide, the leading online platform for experiences, and the Barcelona City Council, have promoted a series of activities to promote a change in La Rambla's story. The project called "La Rambla, a new model of urban tourism" consists of seven lines of action for the period from 2023 to 2027 and has the same objective, to reinforce the image of the promenade and return La Rambla to the people of Barcelona.
You will also find them in the shops of the Barcelona Wax Museum and in the Barcelona Tourism shop at the foot of the Columbus monument.
